A Simple Content Strategy for Moms with 5 Hours a Week (or Less)
a Sustainable Content Strategy for Busy Moms in business with Niki DeConcini
meet our guest blogger:
Niki DeConcini
Niki DeConcini is the founder and CEO of Grow & Gather Agency, a marketing agency built on the belief that growth and sustainability can co-exist. With a deep heart for community and a strategic mind for marketing, Niki helps small business owners—especially fellow moms—build aligned marketing strategies without the overwhelm.
After over a decade working alongside small businesses, she saw the toll that “do it all” marketing culture was taking—and created Grow & Gather to be a gentler, more intentional alternative. Through strategy, collaboration, and personalized support, she helps entrepreneurs clarify their message, simplify their efforts, and grow aligned businesses rooted in what matters most.
At her core, Niki is a gatherer—of people, purpose, and possibility.
Hey, Mama.
You’ve got kids to feed, emails to answer, and a business to run—all on limited time and even more limited energy. I get it, because I’m there with you.
If you’ve ever thought,
“I want to show up for my business online... but I can’t be on Instagram every day.”
You're not alone—and you're not doing it wrong.
The truth is, marketing your business doesn’t require hours of your time every day. With a bit of strategy and the magic of repurposing, you can consistently show up and build connection with your audience, on your terms.
Step 1: Start with One Core Content Piece a Week
If you’re working with just five hours a week (or even less), the most sustainable content strategy starts with one high-value piece of content per week.
Choose the format that feels the easiest and most natural to you:
An Instagram carousel or caption post
An email newsletter
A short video or Reel
A blog post
A podcast episode
🧡 Marketer to Mama Tip: Focus on what you enjoy creating, because that’s what you’re most likely to stay consistent with. Hate video? Skip it. Love writing? Lean into that.
From there, you’ll build out the rest of your content using that one piece. That’s what I call your core content.
Step 2: Repurpose, Don’t Reinvent
Once you’ve created your core content, it’s time to stretch it. One piece of content can fuel multiple posts, stories, emails, and videos—you just need a system.
Here’s an example:
Let’s say you post an Instagram carousel titled “3 Tips to Make School Mornings Less Stressful.”
From that one post, you can create:
A Reel showing your own morning routine in action
A story series asking your audience how their mornings feel
A personal story post about a time your mornings were chaotic
An email newsletter expanding on tip #2
A quote graphic from your original post
A carousel with a twist: “3 Mistakes Moms Make with Morning Routines”
You didn’t need new ideas—you just gave one idea new life.
🧡 Marketer to Mama Tip: Save all of your content in an organized Google Drive or Canva folder. Reuse and remix it throughout the year. What worked in April might still be gold in September!
Step 3: Use the Repurposing Strategy Chart
To make it even easier, I created a strategy chart that shows how to turn one piece of content into five (or more):
🧡 Marketer to Mama Tip:
Just because you’ve seen it doesn’t mean your audience has. Repetition builds trust, not boredom.
Step 4: Plan One Month of Content in One Afternoon
Here’s how to put it all together in a way that respects your time and mental load.
Block Out One Afternoon a Month
Set aside 2–3 hours. Grab your planner, your favorite drink, and follow this workflow:
Choose weekly content themes based on your audience’s needs and your offers
Pick your format: Email? Instagram post? Video? Whatever is most doable
Create 4 core content pieces—one per week
Break each into 3–5 smaller pieces using the repurposing chart
Schedule your content using a tool like Meta Business Suite, Metricool, or Later
🧡 Marketer to Mama Tip: Add an extra hour every quarter to review your metrics. Look at what content resonated most, and make more of that.
Step 5: Build a “Content Toolbox” You Can Pull From Anytime
Busy week? Sick kids? Traveling?
I recommend creating a Content Toolbox—a bank of ready-to-go assets you can pull from when life happens (because it will).
What to include:
3–5 evergreen tips you can repost
A folder of B-roll, family photos, or brand imagery
Your top testimonials and reviews
A handful of “connection” or story-based posts
🧡 Marketer to Mama Tip: Use Canva to design a few go-to templates for quotes, tips, and testimonials so you can plug and post in minutes.
The Real Secret? Connection Over Consistency
Let’s be clear: You don’t have to be everywhere. You just need to be intentional.
Your audience doesn’t care if you post daily. They care if you show up with value that actually helps them. And when you know who you're talking to, and why, it’s easier to create meaningful content that connects (even if you’re only posting twice a week).
🧡 Marketer to Mama Tip: You don’t chase trends. Just focus on building relationships. That’s what creates long-term growth.
And a reminder, Mama: This is your permission slip to stop doing more and start doing what works:
Reuse your best content
Say the same thing in different ways
Focus on one core message per week
Market in a way that fits your life
Marketing as a mom doesn’t have to be overwhelming. It just has to be sustainable. You’re building something incredible—one simple, strategic step at a time.
Need help creating a content system that actually works for your life? I’m here for you.
Connect with NIKI
RESOURCES + DEALS WE FREAKING LOVE:
Organize your business and your life 20% off Dubsado
Website + social templates for 15% off with promo code mariah15 at TONIC SHOP
Easily build beautiful emails you will LOVE 50% off Flodesk
Join the Made for Mothers Membership, The Virtual Village: FIRST MONTH $1.00
about YOUR HOST
Hey, I’m mariah
BOY MAMA and MADE FOR MOTHERS CEo + FOUNDER
My claim to fame is burning my multi-six-figure marketing agency to the ground when my son was born in order to create the village I needed so badly as a CEO & mom. I felt deeply alone, and I knew there was a better way! And guess what!? I figured it out, moms just need to be deeply rooted for, seen by, and surrounded by other moms!
If you're NEW to the Made for Mothers community, just know that his table is long and wide, there are plenty of seats, no cool girls, no gossip, no aggressive networking, no stressing if your babies can tag along... we're mothers first, and wildly ambitious entrepreneurs second AND you belong here!.
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