Why We’re Flodesk Girlies
They Don’t Just Build for Small Businesses, They Build With Us.
Why Flodesk is the only email platform we recommend to every busy mom in business…
Flodesk is The Email Platform We’d Take to a Desert Island.
There’s a moment that happens in almost every mom-owned business.
You finally sit down, maybe with one hand on a laptop and the other wiping a sticky toddler face, to write a quick email. You open your platform. And suddenly, it’s a mess.
The template looks off.
The font won’t cooperate.
You forgot how your segments are even organized.
And 45 minutes later, you're still staring at a blinking cursor wondering if “just checking in” sounds desperate or fine.
You’re not the problem.
Your platform is.
We needed something easier. Smarter. Actually enjoyable.
And that’s why we became Flodesk girlies.
It’s Not Just Pretty. It’s Powerful.
Flodesk was built for business owners who want to look legit, without hiring a designer, developer, or funnel whisperer.
That’s us.
Moms building businesses between school runs, snack refills, and client calls.
We don’t have hours to wrestle with email. We need tools that work—fast, beautifully, and without code.
From the very first send, we felt it:
💌 Templates that feel on-brand (without trying too hard)
🧠 Drag-and-drop design that doesn’t mess with your momentum
📈 Automations and segmenting that actually make sense
⏱ Clean, intuitive UX that saves you hours
Flodesk is the only platform we’ve used that makes email feel doable, even on a Tuesday when everything’s late and your brain is fried.
Real Talk: What We Use Flodesk For
Flodesk isn’t a “once in a while” tool.
It’s part of our day-to-day business life.
Here’s a peek at what we actually use it for inside Made for Mothers:
💌 Weekly emails to our community (written + scheduled in 30 minutes max)
📋 Forms for our Made for Mothers retreats, opt-ins, The Virtual Village member emails, & mastermind applications
🎯 Funnels that warm up leads without sounding robotic
🧠 Nurture sequences that feel personal and aligned
🖥️ Beautiful landing pages that make our offers pop
🛼 Special updates and invites that connect and convert
We don’t need a second platform.
We don’t need a tech team.
Flodesk handles it all, and it actually makes us want to send more emails, not less.
It’s Built for Moms Doing the Most
When you’re running a business while raising kids, time isn’t just precious, it’s a luxury.
We don’t have long creative mornings or entire afternoons to “figure out” our email system.
We’re building between naps, Zooms, and Costco runs.
That’s why Flodesk works. It respects your time.
It removes the overwhelm. And it keeps you consistent.
Because let’s be honest, when email feels heavy, we ghost our list.
But when it feels light and clear? We show up. We share. We sell.
And that consistency? That’s the real secret to growth.
They Don’t Just Build for Small Business, They Build With Us
One of the things we love most about Flodesk?
They don’t just say they support small businesses. They live it.
Flodesk publicly shares their product roadmap.
Let that sink in.
They tell you what they’re building next.
They invite you to weigh in.
They listen.
We’ve seen it firsthand: I got to sit down 1:1 with their tech team and offer direct feedback as a user. No influencer badge. No special treatment. Just a busy mom using their platform and saying, “Here’s what would make it even better.”
And they heard me. That kind of transparency and collaboration?
It’s rare. It’s real. And it’s exactly why this partnership means so much.
The Masterclass That BrOUGHT It All Together
We don’t gatekeep the tools that help us grow. So when the opportunity came to partner with Flodesk’s Product Education Manager, Dawn Richardson, for a masterclass inside the Made for Mothers community, it was a full-body yes.
Dawn is in it with creators and business owners every day.
She gets what we’re juggling as a mom herself. And she knows how to break down email strategy in a way that’s clear, doable, and actually kind of fun.
The masterclass, Inbox Momentum: How CEO Moms Grow with Email, was everything we wish someone had taught us sooner.
(👉 You can watch the replay here once we add it!)
A Full-Circle Moment
If you’ve followed our journey, you know that Natalie Franke was one of the people who encouraged me to finally launch Made for Mothers.
She reminded me that motherhood isn’t a liability, it’s a lens.
And that community isn’t optional, it’s oxygen.
And wouldn’t you know it? Flodesk is one of the platforms Natalie believes in, too because she is on the leadership team!
So this? This partnership, this masterclass, this moment, it’s full circle. It’s about tools that help moms grow.
Rooms that don’t ask us to choose between ambition and real life. And platforms that meet us where we are.
You’re Not Behind. You’re Just Unsupported.
Here’s what we believe:
Most moms in business aren’t doing it wrong.
They’re just doing it alone.
And the right tools, paired with the right community, can change everything.
That’s why we’re loud about the things that actually help.
That’s why we don’t gatekeep Flodesk.
And that’s why we’re inviting you to try it.
Wanna Try It? Here’s Our Gift to You.
We partnered with Flodesk to give you 25% off your first year.
Because we don’t just recommend it, we use it.
💌 Click here to start your Flodesk era
No pressure. No fancy funnel. Just the email platform we’d take to a desert island,and the one we rely on weekly to grow this business with full hands and big goals.
Because your systems should be as soft as they are smart.
And Flodesk? It’s both.
🛼🌼🍋
Mariah Stockman,
CEO and Founder, Made for Mothers
get 25% off your first year of flodesK:
RESOURCES + DEALS WE FREAKING LOVE:
Organize your business and your life 20% off Dubsado
Website + social templates for 15% off with promo code mariah15 at TONIC SHOP
Easily build beautiful emails you will LOVE 25% off Flodesk for One Year
Join the Made for Mothers Membership, The Virtual Village: FIRST MONTH $1.00
about YOUR HOST
Hey, I’m mariah
MAMA x 2 and MADE FOR MOTHERS CEo + FOUNDER
My claim to fame is burning my multi-six-figure marketing agency to the ground when my son was born in order to create the village I needed so badly as a CEO & mom. I felt deeply alone, and I knew there was a better way! And guess what!? I figured it out, moms just need to be deeply rooted for, seen by, and surrounded by other moms!
If you're NEW to the Made for Mothers community, just know that his table is long and wide, there are plenty of seats, no cool girls, no gossip, no aggressive networking, no stressing if your babies can tag along... we're mothers first, and wildly ambitious entrepreneurs second AND you belong here!.
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