CEO Mom Spotlight: Annie Hillman of 1428 Financial
Her Legacy? Helping Women Fall in Love with Their Numbers
Annie hillman
“I was living my life completely contrary to my life philosophy.”
That moment—that gut-check truth—was all it took to shift everything for Annie Hillman, founder and CEO of 1428 Financial. Long before becoming a mom, Annie had a vision: to live a life that allowed her to be present, intentional, and free. But the reality? She was logging 8 to 10-hour days at her accounting job, sitting behind a desk, feeling pulled away from the life she dreamed of building.
Then one day, while reading Grit by Angela Duckworth, she stumbled on a passage about having a life philosophy—a big-picture “why.” It sparked something deep. Annie sat down, mapped out her goals, and realized she was building a future that didn’t actually match her vision.
Cue the plot twist: she quit her job just a few months later, with only two clients under her belt and a whole lot of faith in what was possible.
Today, Annie runs a thriving virtual bookkeeping and CFO agency designed to help women—especially moms—feel confident, empowered, and even excited about their finances. Because in her words, “All women can understand their numbers and use them to make better decisions in their business. They just need the right tools and help.”
Annie’s brilliance lies in making money feel approachable and aligned. She doesn’t just do books—she builds confidence. She doesn’t just manage numbers—she helps women take ownership of their success. That’s the legacy she’s building, one monthly money management session at a time.
From Business to Baby and Back Again
Annie’s journey to entrepreneurship didn’t begin with motherhood—but it was designed with motherhood in mind. And now, as a mama to a two-year-old daughter, she’s living the life she once only dreamed about: working from her mini farm in Fort Worth, Texas, with her husband, their two dogs, and the toddler who inspires it all.
Running a business with a toddler in tow? It’s no joke. But Annie says the secret sauce isn’t a secret at all: help.
Can we get an amen?
It’s not about doing it all alone. It’s about building a support system that lets you thrive—not just survive.
“With a lot of coffee and a lot of prayer—kidding, mostly—I’ve found the biggest factor in juggling it all is help. Help from my team, outsourcing when I can (in and outside my biz), and my amazing husband. I could not do everything I do without help!”
Money with a Mission
Annie’s mission is clear: demystify the money side of business and help women use their finances as a tool, not a threat. She wants every CEO mom to know that understanding your numbers doesn’t have to feel intimidating—and it definitely shouldn’t feel shameful.
With Annie in your corner, money becomes a mirror reflecting your power, not your stress.
Meet Your Biz Bestie in the Books
If you’re craving more confidence in your numbers, more clarity in your decisions, and more calm in your cash flow, Annie’s your girl. Whether you’re just starting out or scaling up, she brings the strategy, the support, and the sparkle to your financial foundation.
You can find her here:
💻 www.1428financial.com
📱 @1428financial
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about YOUR HOST
Hey, I’m mariah
BOY MAMA and MADE FOR MOTHERS CEo + FOUNDER
My claim to fame is burning my multi-six-figure marketing agency to the ground when my son was born in order to create the village I needed so badly as a CEO & mom. I felt deeply alone, and I knew there was a better way! And guess what!? I figured it out, moms just need to be deeply rooted for, seen by, and surrounded by other moms!
If you're NEW to the Made for Mothers community, just know that his table is long and wide, there are plenty of seats, no cool girls, no gossip, no aggressive networking, no stressing if your babies can tag along... we're mothers first, and wildly ambitious entrepreneurs second AND you belong here!.
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